Dot It Develops a Tamper-Evident Label Solution for a Large Pizza Chain (Case Study)
Overview
Dot It creates a tamper-evident solution to withstand the heat of warming boxes for pizza brand pickup and delivery orders.
The Challenge
A large-scale pizza chain was in need for a tamper-evident solution to ensure their consumers received a safe and tamper-free delivery or pickup experience. This particular chain was ahead of the curve in sourcing this solution months before the pandemic hit. Finding a solution that was easy to apply and was able to withstand the heat of the warming boxes while remaining price effective for the franchisees and store managers proved to be a challenge.
Goals
There were three main goals for the tamper-evident label:
- Secure pickup and delivery order to prevent tampering
- Create a label that remains stuck to packaging in warming boxes
- Maintain the pizza chain's brand image and messaging
The Solution
Dot It produced a tamper-evident label on 3 different materials and tamper die cuts to test. Of these, one was chosen as the base for a custom label.
The pizza chain was able to use our patented label dispensers to elevate the ease-of-use and increase the effectiveness of application for store managers.
Tamper-evident die cuts were customized to fit the needs of the pizza box closure.
Dot It set a beginning price point at an efficient and affordable point. Prices were lowered even further in Q4.
The Results
The vast majority of the pizza chain's locations are participating in this tamper-evident label program and usages are consistent. The chain is doing their due diligence to provide an optimally safe experience for their consumers.
Learn more about custom SecureIt™ labels online, email sales@dotit.com, or call 800-642-3687.
Case Studies
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