Understanding Different Types and materials of Custom Labels

A Quick Guide to Choosing the Perfect Label 

Custom labels are the best way to draw attention and set your company apart. Whether for products, promotions, packaging, and more, custom-printed labels are sure to make a lasting impact on new and existing customers.  

However, it can be hard to understand your various label customization options, or what to look for when employing label printing services.

Here we will discuss the differences between label types and materials, including semi-gloss labels, Kraft labels, metallic foil labels, clear labels, and more. We will also discuss why it’s so important to know what you want before getting started, and why premium custom label printing is so important for the success of your business.

Different Types of Custom Labels 

When considering premium label printing, it’s important to first understand what you would like your custom labels to accomplish. There is a difference between labels designed for branding and labels designed for information, after all. 

Here we break our label types into two key categories: Food Labels and Promotional Labels

Custom Food Labels 

custom food labels

Labels are important for more than just branding and design. Food product labels and ingredient labels let customers know exactly what they are getting. This can include important allergen and dietary information (think gluten-free, vegan, or kosher labeling), as well as nutrition information and ingredient lists.

It is also important to ensure your food labels comply with FDA regulations and consumer trust – i.e., making sure all claims are verified and information is accurate. For restaurants, cafés, diners, and every other kind of kitchen, FDA-compliant, custom-made product ID labels, restaurant food labels, food product labels, and ingredient labels and stickers are a crucial part of the business.

Learn more about custom food labels 

Promotional Labels and Stickers 

custom promtional labels

Promotional labels, on the other hand, are a key piece of advertising. It can be tough to stand out from a crowd and compete with sometimes hundreds of other brands vying for customers’ attention. This is why custom promotional labels and stickers are so important – they immediately let a customer know it’s not just any old brand they’re investing in. It’s yours. 

Label printing services can be used to make custom limited-time offers (LTO) and exclusive discount labels and stickers as well as QR codes, and ensure your promotions pop on product packaging, bags, stickers, and more.

Learn more about custom promtionl labels 


Custom Label Materials 

Labels can also be sorted by material. This gives a different feel and overall different look to your branding and labeling depending on the material type.


  • Kraft paper labels – This opaque brown paper label material uses 100% recycled and 50% post-consumer content, giving it a more rustic, earth-friendly feel your commitment to environmental responsibility and help elevate your eco-friendly branding.
  • Paper labels – These glossy labels are eco-friendly, water and oil resistant, and come in an extensive range of sizes, and shapes including oval, rectangle, circle, or custom.
  • Metallic foil labels – With a bright and vibrant metallic finish, these labels and stickers elevate your products’ visibility. They are resistant to both heat and chemicals, and their permanent adhesive can be applied to glass, plastic, paper, and corrugated cardboard.
  • Clear labels – Clear label printing presents brand and product information while keeping products front and center. We use a transparent BOPP label material that is resistant to breakdown, water, oil, scratches, extreme temperatures, and more.

By choosing the most effective material type, your custom labels can send a message and evoke a specific feeling before the customer even reads the print. Would you like to experience the quality firsthand? Request FREE label material samples by filling out this form 

Custom Label Printing with Dot It 

At the end of the day, custom print and quick turnaround label printing offer you an opportunity. The opportunity to stand out from the crowd, catching the eye of potential customers and reminding existing customers why your business is the one they want to support.

Choosing the wrong label or material type for custom label printing services can achieve the opposite effect. Understanding the differences between label types and materials, investing in premium custom label printing ensures your business is giving your branding, logo, and unique product and company information the attention it deserves, can mean the difference between failure and success.

This is why Dot It offers a variety of label materials and at competitive prices; we understand how important it is to have the right material and type of label to suit your unique business needs. No one understands the important of strong custom label printing services than we do. Our company provides high-quality custom labels and stickers at affordable prices, with quick turnaround times so you get exactly what you need, when you need it.

Learn more by visiting our website at dotit.com  

Get A Custom Label Quote  

Ready to order your new custom label or sticker? You can request a quote on our website by filling out this form or by contacting our sales team at sales@dotit.com or call 800-642-3687 .Plus, don't forget to  get 15% off on your first custom label order using promo code FIRSTIME.  Reach out today and let's get started on creating the perfect labels for your business!